What Numbers to Count: How to Measure Social Media Impact

HBS-ROIOfSocialMedia (2).pdf Download this file

How to measure social media’s impact: 1-page starter template by Donna L. Hoffman and Marek Fodor, in the MIT Sloan Management Review


About Jeremy Caplan
Jeremy Caplan is Director of Education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism

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